Intro to VENU:
Welcome to Venu, your ultimate destination for browsing and purchasing tickets to your favorite events, even at the last minute. With Venu, you can effortlessly track your friends to ensure they've secured their tickets, and enjoy a host of other features designed to enhance your event experience. Join us and make every event memorable!
Your ultimate event companion.
With this app I designed, you can effortlessly discover live concerts, explore exciting new venues, secure last-minute tickets, and coordinate with friends for unforgettable experiences. Whether you're seeking the thrill of a spontaneous night out or planning an evening filled with music, this innovative tool has everything you need to immerse yourself in the vibrant world of live entertainment.
Product Strategy:
The growth strategy for this product revolves around empowering users to share their event experiences with their social circles. By integrating features that allow users to easily invite friends to events and share bookings, the aim is to create a viral growth loop. Expecting that each user will invite at least two more people to join them, fueling a continuous cycle of community-driven expansion. This strategy is central to the goal of increasing user engagement and establishing Venu as the go-to platform for discovering and booking events.
Information Architecture
By thoughtfully organizing and structuring event listings, venue details, and booking options, I ensured that users can effortlessly navigate the app and find exactly what they need.
The Information architecture that I created is designed to guide users through onboarding, discovering events, chatting in groups, selecting venues, and making bookings with minimal effort, enhancing their overall experience.
User Personas
Onboarding
Onboarding in the Venu app is designed to provide new users with a smooth introduction to the platform. We guide users through a simple, step-by-step process that familiarizes them with key features, such as discovering events, exploring venues, and booking tickets. Our goal is to quickly demonstrate the value of Venu, ensuring that users feel confident and empowered to start planning their experiences right away.